Nissan Skyline Poster: Custom Bubble Lettering Process

A poster for the Nissan R34 Skyline GT-R, built around custom lettering instead of a font. I drew the "Nissan Skyline" title in Adobe Illustrator as soft, melting bubble letters, then set it over the car parked in a field of flowers.

The lettering

The goal was letters that feel like they are swelling into each other. Each one is drawn to fill the space its neighbors leave, so the word reads as one shape instead of separate characters. "Nissan" sits small and tight on top, and "Skyline" carries the weight underneath.

Lettering like this is drawn for one word, which is the difference between custom lettering and a font. If you want to see more of how that works, I break it down on the custom lettering and graffiti logos pages.

The poster

The final poster pairs the lettering with the car, a grain texture over everything, a small spec block at the bottom and the Vucifer mark. I made a full-color version and a black-and-white version, plus the title lockup on its own on black so the lettering can stand by itself.

Car culture shows up a lot in my work, from posters like this one to brand identities for shops like Triple Eight Auto and A&J Prestige Detail.

Want lettering like this for your brand or a poster? Start a project.