DJ Khaled

For a DJ Khaled "Fan Luv" meet & greet at Snipes in New York, I designed the event flyer and photographed the day, from the crowd lined up around the block to the arrival, the signing and portraits.

Two jobs on one day. First the flyer: "New York Fan Luv," a clean portrait of Khaled in a black jersey and chain, his name huge in white, "Meet & Greet," the date and time, and the Snipes logo with the store address.

Then the coverage. The photos on this page run in order: Khaled arriving and greeting fans from the car, the line wrapped along the barricades shot from above, the signing on a red velvet throne in front of the "Father of Asahd" and "We the Best" backdrop, fans holding up art they made for him, group shots with kids, and portraits against a plain white wall.

On the flyer, nothing competes with him. A bright, almost white background, one strong portrait and one big name. The date and location sit tight at the bottom where people look for them. It reads in a second on a phone.

For the photos, I shot for the story, not just the star. The overhead shot of the line shows the scale of the day better than any caption could. The close shots of fans with their drawings show what it meant to them. The white-wall portraits give the brand clean, simple images they can use again.

The flyer is built for social. The photos give the brand material for recap posts and future promos. Planning both together is how I like to do event work, and it's a big part of music and culture and content and social projects. See also how to design an event flyer.