Netcost

Netcost wanted a redesigned logo they could put on merch, t-shirts and tote bags.

The brief was merch, so I designed for merch. Script logos look nice on a storefront but fall apart on a tee: thin strokes fill in, and you can't read them from across the room. Switching to a heavy sans serif made the name read instantly on fabric and at small sizes.

I used the N from the old logo and made it a bit rounder to soften the look. The globe and the C stayed because they carry the store's story. The palette is deep green, cream and a deep red accent: grocery colors that feel fresh without looking like every other supermarket.

Every piece has a role. The icon works alone on a sleeve or chest. The badge fills a back print. The cart illustration is the statement piece for totes.

This is how I approach a logo refresh: keep what people already recognize, cut what doesn't hold up, and test it on the real product before calling it done. More on that in my merch design and brand identity work, and in the merch design guide.