Case study — 20
PnB Rock
Event flyers
Event and meet & greet flyers for Philly's own PnB Rock.
- Year
- 2017
- Role
- Designer
- Tools
- Photoshop
- Services
- Music & culture
The brief
At Kicks USA I got to work with PnB Rock, one of our brand ambassadors, designing flyers for his events and fan meet & greets. He was a true professional and completely down to earth, and it was an honor to work with him.
Rest in peace, PnB Rock.
What I made
The social flyers for PnB Rock's run with Kicks USA, sized for the Instagram feed:
- A welcome post announcing him as a Kicks USA brand ambassador, with "Welcome" arched over his head and his name stacked bold at the bottom
- A meet & greet flyer for March 4 at the Kicks USA 7th & Lehigh store, with music by DJ RL
- A wide header version of his name over the Philly skyline
Design decisions
With an artist like PnB, the photo is the flyer. People stop scrolling for his face first, so I gave the portrait most of the frame and kept the type working around him.
His name is set in heavy condensed letters with an outline and offset shadow, so it reads clean over a busy background. On the welcome post the skyline behind him says Philly without spelling it out. On the meet & greet flyer I pushed it louder: a blurred, light-leak color wash, the name doubled with a ghost behind it, and "Selfish" in orange script to tie in his music.
The info stays in one block at the bottom: date, event, DJ, store and address. Big date, clear store name. A flyer that looks great but leaves people asking where and when didn't do its job.
What it shows
Event and artist flyers that balance hype with the info people need. More in music and culture and in my guide on event flyer design.
Related reading
Philadelphia / Worldwide
Have a project in mind?
Tell me what you are making. I reply to every inquiry myself.