Case study — 10

Women's History Month

Event design & UI

A full event look on a two-week deadline: animated headline, flyer, drink menu, RSVP page, social graphics, speaker overlays and a Snapchat filter.

Year
2019
Role
Solo designer
Tools
Photoshop, Illustrator, After Effects, Lightroom
Services
Music & culture, Content & social, 3D & motion
Women's HERstory Month lettering wrapped in purple and white flowers on a lavender background
2 → weeksfrom brief to event
8+assets delivered: flyer, menu, RSVP page, filter and more
01

The brief

At Kicks USA I was asked to create everything for a Women's History Month speaker panel, where local women talked about their passions, careers and how they got there. The event was two weeks out, so it all had to happen fast: a flyer, drink menu, Instagram Stories overlays, a Snapchat and Instagram filter, an RSVP page in the app, and social versions of the flyer.

The challenge

Tight deadline, lots of pieces. I started with one strong headline for "Women's HERstory Month" and built everything else from it.

Process

My first mock-up laid out the flyer, but the short "WHM" headline felt too plain, so I redrew it with the full name. The team chose the sans serif version of the two I presented.

First Kicks USA flyer draft with a bold 'WHM' headline over a purple flower bouquet
WHM panel and celebration flyer draft with flowers on a purple and orange watercolor background
Hennessy WHM Celebration drink menu with cocktails named after Michelle Obama, Serena Williams and Beyoncé
Women's History Month headline lettering options in serif type, including 'HERstory'
Sans serif Women's History Month lettering options and a purple WHM logo
Purple color palette beside the final Women's HERstory Month headline

With the headline and colors locked, I animated it, since motion was part of the final rollout.

Animated Women's HERstory Month headline in lavender 3D lettering

Then I brought the flowers from my first draft into the new headline.

Women's HERstory Month headline surrounded by purple and white flowers

Finally the flyer: the team liked the original layout, so I dropped in the new headline and rebuilt the background. They loved it.

Final Kicks USA Women's HERstory Month flyer for the panel and celebration on 3.31.19
Women's HERstory Month drink menu with Hennessy cocktails on a purple gradient
02

Social media & app

After the flyer and menu came the RSVP page, animated flyers for the feed and Stories, overlays for each speaker, and a Snapchat filter for the day.

Event rollout board showing the flyer, drink menu and Instagram Story overlay on a phone
Women's HERstory Month floral headline for a vertical Story or app screen
Animated Kicks USA Women's HERstory Month flyer for the Instagram feed
Animated vertical Women's HERstory Month flyer for Instagram Stories
Speaker Story overlay: woman in a lime Nike tracksuit writing, with the WHM floral logo
Speaker Story overlay: woman with an afro in a red Puma top under stage lights
Speaker Story overlay: woman in a green Puma track jacket with the WHM floral logo
03

Intro video

Related reading

How to design an event flyerHow to build a social media content system
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