Design Dept.
Vucifer Journal / PhiladelphiaBranding, type, photography and AI notes from inside the studio. Practical enough to use.
Grand Opening Social Media Posts: Ideas, Layout and a Real Example
Grand opening social media post ideas that bring people in: "now open" posts, ribbon-cutting photos, what to include, sizes, and a posting plan for launch week.
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How to Draw Throw-Up Graffiti Letters (Step by Step)
Learn how to draw graffiti throw-ups: the bubble-letter skeleton, overlaps, fill, outline and highlights, plus the mistakes that make throwies look stiff.
Local SEO for Philadelphia Small Businesses: A Practical Guide
Local SEO for Philadelphia small businesses, step by step: Google Business Profile, reviews, service pages, directories and local links that help you rank in Philly.
Squarespace SEO Checklist: 12 Tips I Use on My Own Site (2026 Guide)
A practical Squarespace SEO checklist and guide: quick tips, titles, descriptions, slugs, images, page structure, schema, internal links and Search Console.
How to Get Found on ChatGPT and AI Search: A Small Business Guide
How small businesses get found on ChatGPT, Gemini and Google AI Overviews: what actually matters, what's hype, and the steps I'm taking on my own site.
Ad Creative That Converts: A Designer's Guide to Meta Ads (Static, Carousel and Video)
How to design Meta ad creative that converts: hook, problem, proof and CTA, sizes and safe zones, static vs. carousel vs. video, testing and when to refresh.
40 Hooks for Reels and TikTok (and How to Design the First 3 Seconds)
40 hooks for Reels, TikTok and Shorts, plus how to design the first frame and on-screen text, what hook rate means and how to test hooks that stop the scroll.
Instagram Carousel Design: Sizes, Slide Counts and Layouts That Get Saved
How to design Instagram carousels people save: the right size (1080 x 1350), how many slides, cover formulas, type rules and layouts, from a Philly designer.
How to Make Lightroom Presets (and Sell Them)
How to make Lightroom presets that work across different photos, test them, package them as XMP and DNG files, and sell them online.
How to Design YouTube Thumbnails People Actually Click
How to design YouTube thumbnails that read at small sizes: verified specs, faces, contrast, text limits, testing and templates for a series.
Product Photography for Ecommerce: How to Plan a Shoot That Sells
How to plan product photography for ecommerce: shot lists, white background vs lifestyle, angles, consistency and marketplace image specs.
What Files Should You Get From Your Designer? A Handoff Checklist
The logo and brand files you should get from your designer: AI, EPS, SVG, PDF, PNG and JPG, color modes, logo versions, fonts and a handoff checklist.
A Designer's Guide to Philadelphia Screen Printers and Merch Shops
A designer's guide to Philadelphia screen printing: local shops and their services, how to choose a printer, ink types explained, and what files to send.
Merchandise Design: How to Design Merch That Actually Sells
A merchandise design guide from a designer who makes merch: how to design merch step by step, print methods, file prep, ideas that sell and real examples.
How to Build a Social Media Content System That Actually Looks Like Your Brand
Posting more won't fix a feed that looks like everyone else's. Here's how to build a content system that makes every post recognizably yours.
How to Make a Graffiti Font: From Sketchbook Throw-Ups to a Working Typeface
How to do a graffiti font: draw graffiti letters by hand, vector them in Illustrator and build a real font file in FontForge, from the designer of Throwie.