Ad campaigns

Local businesses need ads that cut through a crowded feed and get people to do one thing: vote, enter, call or visit. These are campaigns I designed for home care, urgent care, motorsport and fine art clients, most of them in Philadelphia. Each one ran as a set of posts and stories, so the same idea had to hold up across several layouts.

Every ad on this page asks for one thing. Vote, enter, call or visit. A local ad competes with friends, memes and every national brand in the feed, so it has about a second to say what it wants. One action, said big, beats three actions said small.

Lead with something people already care about. For Pristine Home Care that was the company’s eagle mascot and ticket giveaways for Bad Bunny and Kendrick Lamar. For American Family Care it was a win worth celebrating: Philly’s favorite urgent care, two years in a row.

Show the proof. Once a client wins, the Philly Favorites badges go on every ad. A badge does more than any adjective.

Speak the audience’s language, literally. The Bad Bunny giveaway had Spanish-language versions alongside the English ones.

Build a series, not a single ad. People see a brand’s ads more than once, so each campaign gets several layouts on the same idea. They keep seeing something new without losing track of who it’s from.

Match the energy of the business. A motorcycle shop gets red, chrome and tire smoke. An art dealer gets pop art and gold frames. A new clinic gets real photos from its own ribbon cutting. Same rules, different voice.

If you want the full playbook, read my ad creative best practices guide, or see the ad creative service for what I make for clients.

For specific campaign types, see how I approach vote for us campaigns, giveaway posts and grand opening posts. For animated ads and teasers, see motion graphics, or have it all run monthly with social media management. For luxury retail, see the Luxury Bazaar ads and YouTube thumbnails.