Luxury Bazaar ads & YouTube thumbnails

Luxury Bazaar sells high-end watches and jewelry online and runs one of the biggest watch channels on YouTube. Every service it offers needs its own ad: buying a watch, selling jewelry, sourcing a hard-to-find piece, or checking how long a Rolex wait really is.

The challenge is that luxury buyers scroll past anything that looks like a discount flyer. The ads have to feel as premium as the watches, while still saying exactly what to do next.

Thumbnails for the channel, which grew from 210K to 506K subscribers while I ran the look. Each one sells a single idea at phone size: a fake watch, a 20% markup, a waitlist torn in half, a mystery box. My thumbnails there have hit an 8–10% click-through rate. More on my YouTube thumbnail design page.

Ads for the in-house concierge service, which finds new, pre-owned and vintage watches for clients. Real team photos and a chat on a phone make a personal service feel personal, and every ad ends on one action.

Ads asking people to sell jewelry they never wear. The hook is the drawer everyone has, and the payoff is speed: paid fast, shown on a phone screen.

A launch set for Luxury Bazaar’s Rolex wait time calculator, a tool that estimates authorized-dealer wait times by model. The ads walk through the tool step by step, then turn the wait into the reason to shop now.

A bracket-style social series where followers vote watches through each round, like a basketball tournament. Each round gets winner posts and an updated bracket, so the series gives people a reason to come back.

Flyers for the Miami Jewelry & Watch Show, built around meeting the team behind the channel’s Grey Market series.

A campaign concept I composited in Photoshop to pitch a Lil Yachty and Ulysse Nardin collaboration, built around the brand’s anchor and the sea: yachts, jet skis, sharks and sunsets. This was a pitch, not an official campaign. Neither Ulysse Nardin nor Lil Yachty commissioned or approved it.

It shows how I pitch: build the world first, then show the watch inside it.

Luxury ads fail in two ways: they look like a clearance flyer, or they look so polished nobody knows what to do. I keep the photography and type premium, put one clear message on each ad, and end on one action. The same look runs across ads, thumbnails, emails and the website, so the brand feels consistent everywhere.

See more ad campaigns for Philly businesses, the Luxury Bazaar holiday catalog, or have content like this made and posted every month with social media management.