Case study — 07

Luxury Bazaar

Holiday gift catalog

A holiday gift catalog for a luxury watch and jewelry retailer, designed and art directed from cover to back page.

Year: 2023
Role: Designer & creative director
Tools: Photoshop, Lightroom, InDesign
Services: Print

Luxury Bazaar 'Travel in Time' 2023 holiday catalog cover and spreads laid out together

The brief

Luxury Bazaar needed a holiday catalog to showcase watches and jewelry on sale for the season. I art directed and designed it end to end, from the cover and layouts to image retouching and production files.

What I made

"Travel in Time," the Luxury Bazaar 2023 holiday catalog. The whole book runs on one idea: watches from the past, the present and the future. The contents page lays it out:

Plus the cover, an opening spread, ads for the brand's social channels and a back cover.

Travel in Time: Past, with vintage pieces from Rolex, Audemars Piguet, Blancpain, Patek Philippe, Vacheron Constantin and Cartier
A gift section, Something for Everyone and Treat Yourself
Travel in Time: Present, with modern Rolex, AP, Zenith, Omega and Richard Mille
Perfect NYE Watches
Travel in Time: Future, with independents and statement pieces from Purnell, MB&F, Urwerk, Greubel Forsey and more

Design decisions

01
The time theme gave every section its own world.
Past is sepia and dark wood, flat caps, three-piece suits and old city streets. Present is clean product photography and real people wearing the watches. Future is skylines and sci-fi architecture. You always know where you are in the book.
02
The type does the same job.
A big vintage display face for "Travel in Time" ties the sections together. Brand names get bold headlines, and the specs sit in small, tight blocks so the watch stays the hero.
03
Pages alternate between single hero watches and grids of three.
That keeps the pace moving and lets the expensive pieces breathe.

What it shows

Editorial layout, retouching and art direction across a long document. It's the kind of print work in brand identity and creative direction, and I go deeper in lookbook and catalog design.