Luxury Bazaar × Lil Uzi Vert

Luxury Bazaar put together a selection of watches and jewelry for Lil Uzi Vert and needed a way to present it that felt like him. I designed it as an anime-style "watch menu": an illustrated cover and a page for each piece, from Richard Mille and Audemars Piguet to Van Cleef & Arpels and Bvlgari, with comic-book bursts and callouts.

A cover and a page for every piece. The cover has an anime version of Uzi sitting over a sunset city, "LIL UZI" in outlined letters, "Waitlist" underneath, and "Watch Menu: curated selections for Lil Uzi by SwissDave."

Inside, each page puts one piece front and center: Richard Mille, Girard-Perregaux, Audemars Piguet Royal Oaks, a Van Cleef & Arpels Lady Arpels Pont des Amoureux, and Bvlgari Serpenti jewelry. Around it, an anime Uzi reacts with sticker-style heads and speech bubbles like "WOW!!!," "NANI!?," "1 of 1" and "His & Hers." The name and reference sit in a comic burst at the bottom.

The audience was one person. A normal catalog page wouldn't feel like him. An anime comic starring him is something he'd actually want to flip through.

The trick was keeping the watch the hero while the page goes wild. I cut each watch out clean and sharp, sat it in the middle, and put the illustration and backgrounds behind it in softer color. The bubbles point at details worth noticing, like a 1 of 1 or a limited run.

Each page is its own scene, from a neon jewelry shop to a lantern-lit street, so going through it feels like turning pages in a manga.

Illustration, product cut-outs and editorial layout bent around one client's taste. It sits between music and culture and content, and it's a cousin of the Luxury Bazaar holiday catalog. More in lookbook and catalog design.