Service

Freelance graphic designer in Philadelphia

I'm Paul Vu, an independent graphic designer and creative director in Philadelphia. Brands hire me for studio-level design without agency layers: brand identity, logos, social content, photography, merch and 3D, from the person who actually does the work.

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Cafe Vu brand illustration designed by Vucifer

What you can hire me for

One designer, the whole brand.

01Brand identity & logosLogos, colors, type and guidelines that work everywhere.02Social media contentContent systems, templates and posts that look like you.03Product photographyProduct, lifestyle, sneaker, food and event shoots.04Merch designTees, hats, stickers and full drops.05Custom letteringGraffiti logos, names and hand-drawn type.06Cover art & postersAlbum covers, flyers, posters and artist branding.073D, motion & AI visualsRenders, animated logos and motion graphics.08Ad campaignsAd creative and social campaigns.09Creative directionLeading the look across a brand, team or launch.

Why me

Why hire a freelancer like me

  1. 01

    Direct access

    You talk to the designer, not an account manager. Feedback goes straight into the work.

  2. 02

    One look across everything

    The same person can design the logo, shoot the photos and build the social content, so it all matches.

  3. 03

    Real experience

    Five years leading the look of Kicks USA, a 200-store sneaker retailer, plus work for Gopuff and brands across Philly.

  4. 04

    Local when it counts

    Meetings and shoots in person around Philadelphia.

Who I work with

  1. 01

    Local businesses

    Shops, detailers, restaurants and cafes.

  2. 02

    Streetwear & sneakers

    Brands built on culture and drops.

  3. 03

    Musicians & artists

    Releases, merch and artist brands.

  4. 04

    Retail & ecommerce

    Product photos, campaigns and content.

How it works

The process

  1. 01

    Call & brief

    We talk through the goal, the audience and where the work will live.

  2. 02

    Proposal

    Scope, deliverables and timeline in writing before anything starts.

  3. 03

    Design & refine

    Concepts first, then rounds of feedback until it's right.

  4. 04

    Deliver

    Every file you need, organized and ready to use.

Selected work

All work
Kicks USA, Rebrand & art directionKicks USARebrand & art directionGopuff, Photography & stop motionGopuffPhotography & stop motionCafe Vu, Brand identity & marketingCafe VuBrand identity & marketingTriple Eight Auto, Brand identityTriple Eight AutoBrand identity

FAQ

Good questions

Do you work with clients outside Philadelphia?

Yes. I work with clients anywhere remotely, and with Philly clients in person for meetings and on-location shoots.

How do I get a quote?

Send the project details through the contact form: what you need, your timeline and where it will be used. You'll get a proposal with the scope, deliverables and timeline.

Should I hire a freelancer or an agency?

It depends on the job. A freelancer gives you direct access to the person doing the work; an agency gives you a bigger team. I break it down in freelance designer vs agency.

Do you take small projects?

My work ranges from single event flyers and logos to full rebrands and multi-year creative direction. If it's a good fit, size isn't the issue.

What files will I get?

Everything you need to use the work: vector files, print files, web and social sizes. Here's what files to expect from a designer.

From the Design Dept.

How to hire a graphic designer in PhiladelphiaFreelance designer vs agencyWhat drives brand identity design cost

Philadelphia / Worldwide

Have a project in mind?

Tell me what you are making. I reply to every inquiry myself.

Start a projectSee the work