Service
Design for streetwear & sneaker brands
I came up in sneaker culture. I spent about five years at Kicks USA, a 200+ store sneaker retailer, going from designer and photographer to art director, working with Nike and the biggest names in sneakers. Before that, Killronin started as my own clothing line. Now I build streetwear brands from the logo to the tees, the product photos and the drop.
What I do for brands
From the logo to the drop.
S.1The brand
Clothing brand identity
Logo, wordmark, monogram and badges built to live on fabric, tags and hang tags, not just a screen. See Defiant Origins.
- Logos & monograms
- Badges & patches
- Neck & hang tags
- Brand colors
S.2The product
Graphics & drops
Front hits, back prints and capsule graphics that tell one story per drop, delivered print-ready. More on merch design.
- Tee & hoodie graphics
- Capsule collections
- Embroidery versions
- Mockups
S.3The look
Product & lookbook photos
On-feet, flat-lay and lifestyle photography from someone who shot sneakers for years. See product photography.
- On-feet shots
- Flat lays
- Lookbooks
- E-commerce
S.4The drop
Launch & social content
Teasers, story graphics, drop flyers, launch ads and event flyers, sized for every platform.
- Drop teasers
- Story graphics
- Launch ads
- Event flyers
S.5The store
Retail, events & packaging
In-store graphics, event booths, influencer kits, mailer boxes and totes, like the Kicks Way influencer program.
- In-store graphics
- Event booths
- Influencer kits
- Packaging
S.6The shop
Websites & online stores
Shopify and custom online stores built to sell drops and rank on Google. See web design & SEO.
- Shopify
- Drop pages
- Product pages
- SEO
Receipts
- 01
200+
Kicks USA stores my art direction ran across, from e-commerce to in-store
- 02
70K to 101K
Kicks USA Instagram growth while I ran the creative
- 03
5,000+
posts under #thekicksway after I rebranded The Kicks Way
- 04
262K
views on Mayor Mondays, one of four series I created for Kicksway TV
From the archive
Who it's for
- 01
New clothing brands
A name, a logo and a first drop that looks like a real brand.
- 02
Sneaker & streetwear shops
Store graphics, social and launch content that moves product.
- 03
Custom & resale
Logos, photos and content for customizers and resellers.
- 04
Artists with merch
Merch lines that fans actually want to wear.
How it works
How a brand gets built
- 01
Brief
Your story, your customer and the brands you love, with references.
- 02
Identity
Logo, wordmark, badges and colors built for fabric and tags.
- 03
First drop
Graphics, mockups and print-ready files for the first collection.
- 04
Launch
Product photos, teasers and drop content for every platform.
Streetwear & sneaker work
FAQ
Good questions
Can you build a clothing brand from scratch?
Yes. Logo, wordmark, monogram, badges, colors, tags and the first drop of graphics. Defiant Origins is a full streetwear brand I built that way, from the reaper logo to the tees and launch content.
Have you worked with sneaker brands?
For about five years I was at Kicks USA, a sneaker retailer with 200+ stores (now Snipes USA), going from designer and photographer to running art direction across e-commerce, social and in-store. I worked with Nike and the biggest names in sneakers, and teamed up with Garrixon on custom sneakers for Ben Simmons and Arizona.
Do you design tee graphics that are ready to print?
Yes. Graphics come as vector files sized for screen printing, DTG or embroidery, with one-color versions where the print method needs them. If you're printing locally, here's my guide to Philadelphia screen printing.
Can you shoot the product and lookbook too?
Yes. I started as a sneaker and product photographer, so I can design the drop and shoot it. See product photography and my lookbook guide.
Do you make launch and drop content?
Can you do graffiti or custom lettering for my brand?
That's my background. I've drawn graffiti letters since high school and made two graffiti fonts. See graffiti logos and custom lettering.
Do you only work with Philadelphia brands?
I'm based in Philadelphia and know the local scene, but I work with brands anywhere. Everything can run remotely.
From the Design Dept.
Philadelphia / Worldwide
Have a project in mind?
Tell me what you are making. I reply to every inquiry myself.